Communicating with Influence

The key principles of influence are commitment and consistency, liking, authority, scarcity, social proof and reciprocity.

These principles of influence are derived from the brain’s ability to simplify decision-making and create shortcuts for faster and more reliable decisions.

The nine influence tactics are split into hard and soft tactics. Hard tactics are simple to implement and are focused on the self, while soft tactics are more complex and difficult to implement and are focused on needs, motivations and position.

To build self-confidence you need to leave your comfort zone. Those keen on building self-confidence focus on continuous improvement, while practicing and accomplishing SMART goals.

Body language or non-verbal communication influences how we are perceived by others, and as a result, our influence. Our posture, body movements and eyes say a lot before we even speak, and our body language can either strengthen or hurt our message.

Rapport is a connection with another person or group. It is based on mutual understanding, agreement or empathy, and eases the flow of communication.

The relationship could be with a friend, family, colleague, client or a stranger. Rapport is built through shared connections and experiences of mutual trust and respect.

Written communication is the most frequently used form of communication, but most people struggle with it.

Influential writing involves understanding your target audience, being precise, using the active voice, avoiding jargon and keeping it relevant. Remember that the written word is permanent, so check your spelling and grammar and provide a call to action.