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Communicating with Influence

Course Information

Achieve your personal and professional goals with confidence. By adding weight to your interactions, delegations, and negotiations, you’ll be strengthening your persuasive side for a measurable increase in profitable handshakes.


Learning outcomes

Build your career and business by learning techniques on how to influence others, grow in confidence and develop rapport, plus enhance verbal and written communication.

  • Understand the fundamental principles of influence
  • Demonstrate professional self-awareness
  • Update professional and personal skills to better meet the requirements of your role and influence change in the workplace
  • Grasp communication better in the workplace
  • Master relationships and interpersonal skills
Enrol Now

Course Description

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Details

Price: $440 or $42.00/week over 12 weeks

Course Duration  

Approximately 2 hours to complete

Access Time  

24 months from enrolment 

We’re ready when you are 

Start any time with flexible learning hours and fully remote modules

Who should enrol?   

  • Anyone in a leadership or advisory role who wants to enhance their influential communication skills 
  • Those wishing to strengthen their communications skills in personal or business relationships 
  • Those who want to achieve better business outcomes sooner 

Ab² students enjoy:

  • Deep industry connections to future-proof your career
  • Course development and teaching by real-world industry leaders, not academics
  • Unrivalled student support by specialists who only serve the accounting industry
  • Free student membership with accounting and bookkeeping industry bodies
  • 100% flexible – Study online, anytime, anywhere, on any device

Course Modules

Our course has been custom-built by industry experts with decades of real-world, practical experience and knowledge. This will give you top-notch skills and understanding, making you job-ready the moment you graduate.

The fundamental principles of influence

The key principles of influence are commitment and consistency, liking, authority, scarcity, social proof and reciprocity.

These principles of influence are derived from the brain’s ability to simplify decision-making and create shortcuts for faster and more reliable decisions.

How to influence others

The nine influence tactics are split into hard and soft tactics. Hard tactics are simple to implement and are focused on the self, while soft tactics are more complex and difficult to implement and are focused on needs, motivations and position.

Building self-confidence

To build self-confidence you need to leave your comfort zone. Those keen on building self-confidence focus on continuous improvement, while practicing and accomplishing SMART goals.

Planning and preparation

Body language or non-verbal communication influences how we are perceived by others, and as a result, our influence. Our posture, body movements and eyes say a lot before we even speak, and our body language can either strengthen or hurt our message.

Developing rapport and building relationships

Rapport is a connection with another person or group. It is based on mutual understanding, agreement or empathy, and eases the flow of communication.

The relationship could be with a friend, family, colleague, client or a stranger. Rapport is built through shared connections and experiences of mutual trust and respect.

Enhancing written communication

Written communication is the most frequently used form of communication, but most people struggle with it.

Influential writing involves understanding your target audience, being precise, using the active voice, avoiding jargon and keeping it relevant. Remember that the written word is permanent, so check your spelling and grammar and provide a call to action.

Trustpilot

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